Australia offers a good business environment making it attractive for companies to set up headquarters there. The country’s institutional policies, banking regulations, and competitive office space rates made it the 15th in the world for ease of doing business. However, competition is stiff because many companies have made the country their home base.

For newbies who want to make a mark, you need to hire an SEO Australia based company to help you out. They will help you grow your business by guiding people to go into your website.

Read on so you can better understand what an SEO agency does.

1. Off and on-page SEO

One of the duties of an SEO agency is implementing off-page and on-page SEO campaigns. On-page SEO refers to optimizing the website to improve its ranking and attract more organic traffic. It is done by optimizing the HTML tags, using the right sized images and videos, using proper headers, and more.

On the other hand, off-page SEO includes things like link-building, trust-building, social media networking, guest posting, and more.

2. Technical SEO

Another duty of an SEO agency is doing technical SEO. This job includes tasks that have something to do with the architecture of your website. These tasks include:

  • using the proper header tags
  • Implementing 301 redirects
  • Improving page loading speed
  • Creating a clean link structure
  • Making the website mobile-friendly

3. Keyword research

Doing keyword research is another task that an SEO agency does. This task is essential because finding the right keywords is one of the keys to ranking on the search engine search results page.

It may sound like an easy thing to do, but keyword research entails a lot of work. First, you have to find a keyword that people usually search, but it must not be too common.

4. Link building

Another time-consuming task that SEO agencies need to do is link building. This task involves getting other websites to link to your website. This process will help build your website’s trustworthiness score with search engines. Some of the link building strategies done by SEO agencies include

  • finding ways for your website to get included in reputable online directories
  • creating great content so your website attracts links
  • providing high-quality videos and infographics that other websites can use

An SEO agency must be thoroughly knowledgeable about this process because “unnatural links” can cause your website to be de-indexed by Google. Learn more here with

5. Content creation

This process is fundamental because “content is king.” A reputable SEO agency can provide its clients with excellent content that has the right keywords and is linkable. Every webpage aims to generate high-quality content that naturally draws people.

Providing unique content is not as easy as it sounds. It requires skill and patience, and years of experience.

6. Competitor research

To stay abreast with your competition, you must be aware of what they are doing. It is the job of an SEO agency to do competitor research. The result of the study is what will be used to ramp up your SEO campaign. Therefore, you must know what your competitor is doing to ensure you don’t lag.

These are some of the tasks that an SEO Australia based company does. Unfortunately, these are not easy things to do so to make sure that you stay competitive, you need to hire their services.

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