Getting new patients for your dental clinic is crucial. That’s why many dentists these days are embracing digital marketing to reel in new patients. As it is, digital marketing for dental clinics is not that different from other kinds of online marketing. So, whether you’re building your online presence or have an existing one for your dental practice, below, we have listed five dental marketing strategies that will help your dental practice to thrive.
Investing in a Long-Term Local SEO Strategy
Local SEO optimizes your dental website to appeal to your potential patient within the locality. It’s the spine for digitally marketing your dental practice because people tend to choose dentists near them.
Having a well-designed, informative site that your potential clients can access will raise your rank on Google or Brave search engines and gather more user clicks, improving the chances of getting online appointment booking.
SEO for dentists includes optimizing your website to match keywords that will make your site appear when people search for dental health facilities. For this reason, your SEO strategy should tick certain boxes like:
- Optimize your page title, URL, image alt tags, meta description, and page structure for every page in line with your keyword.
- Use HTTPS to secure your site.
- Create content-rich pages, FAQs, videos, and other relevant information for your site.
Organic social media
Organic social media alludes to all the free features offered by media platforms such as LinkedIn, Facebook, Instagram, etc.
Posting status and creating a business page on Facebook or tweeting are all types of Organic social media marketing. Today, more people are using Facebook to check the business hours of specific companies. Ignoring social media will leave a considerable size of free online advertising on the table.
Create a Facebook page for business and add your contact details, address, and location. Such information is crucial to find patients locally. Having a Facebook page with a few good reviews from your clients will make your clinic look more reliable and professional. So even if you have a website for your practice, make sure you have LinkedIn, Twitter, and Facebook pages. Encourage those close to you to subscribe to your clinic handles and slowly build your social media presence.
Email Marketing Campaigns
Not everybody that visits your site will turn into a new client. That’s why you need to keep in touch with your audiences and update them with email marketing campaigns.
Emails are a secure and trusted form of communication that dentists can use in various ways. If you have a potential client’s email, you can send them newsletters indicating general dental advice and the available special offers. Aim at creating content that will interest your readers.
Plus, your email newsletter should have a call to action. So, if you’re promoting an incentive, your call to action should encourage your audience to either call your office to book an appointment or visit your website for more information.
Having a website that accurately reflects the quality of your practice makes a good impression on potential clients visiting your site.
Thus, if your website doesn’t have information patients are looking for, then those patients will search for more results to find another clinic. Your site needs to look professional and let the website show the visitors that you’re the right dentist to schedule an appointment.
Online Patient Reviews
Great online reviews from your previous patients play a crucial part in digital dental marketing because they help to bring in more patients.
When people are searching online for their next dentist, most of them trust reviews just like a friend; thus, you cannot afford to miss out on good reviews from patients.
Online reviews form a part of your overall reputation management and clinics’ growth strategy so ensure you’re managing that as well. You can find several online reputation management guides to help you get this process going.
Before deciding on a dental strategy for your clinic, look at the benefits of using Digital Marketing training in manila strategies. The market is full of dental providers, and the competition is tough. Be smart and use the right approach to stay on top and keep patients flocking to your clinic.