Whether you are creating training videos for your employees or for social media, you won’t deny the impact and efficiency of visual content.
With more than 66% of people preferring training videos over content makes them a primary choice for many corporations and businesses.
Training videos are preferred because of their practicality. A step-by-step video tutorial is always more effective than a long textual guide.
In this blog post, we will teach you exactly how to create the best training videos possible.
Why are training videos a better content choice?
Training videos not only allow you to gather the knowledge but also implement it the right way. After all, a physical demonstration is always better than a theoretical one.
Videos are preferred because of a few important reasons:
- They retain the attention of the viewers
- They are more detailed and compelling
- They could be accessed anytime
- They are practically easy to make
Creating training videos is not as hard as you think.
Whether you need a training video for your next presentation or just want to put it anywhere on your website, creating a training video isn’t as hard as you’d think.
How to create effective training videos?
Irrespective of how new you are at creating videos, creating an effective training video isn’t that daunting a task, especially when you have the right tools. You can start with something as simple as an online video editor and still be able to create effective training videos.
Step 1 – Identify the purpose of your video
Before you get started, the most crucial part is to determine who your video is for.
You sure know the topic, but do you know,
- Who is this video for?
- How long does the video need to be?
- What elements does it need?
Creating training videos requires you to have clear objectives and abundant information. If you are creating these videos for your office, you might only want to add relevant information and make it very data-driven.
If you aim to train your customers about a product or service, you might want to conduct interviews with them.
If you are creating documentaries and sharing this video on your social media, even YouTube, you need to know who your target audience is, what their interest is, and what information is crucial to them. Keeping the videos extremely detailed, specific, and survey-based helps a lot.
Step 2 – Identify the type of training you want to create
Training videos could be of many types, including:
- Screen-capture videos
- Instructor-led videos
- How-to videos
- Presentation videos
- Testimonial and survey-based videos
Each of these video types takes different amounts of time and planning to create. If you are creating a video manual for installing a CCTV camera, you wouldn’t want to go with video presentations. You’d want to create a practical demonstration of the same.
Identifying what kind of training video you want to create is important before you actually start working on one.
Creating an engaging video requires you to choose the right video format. Consider the resources available, what the viewers would prefer, and compare them against the expectations of the assignment.
Step 3 – Develop a script for your video
A video without a script is like a shot in the dark.
It’s a no-brainer that scripts give your video a general direction. If you go straight to recording without preparing beforehand, your video isn’t going to come out as you’d want.
With plenty of time and preparation in hand, creating a script for your video helps you cover everything you want and not have those “I could have done this” moments later on.
A well-written script makes a well-spoken and effective training video.
To make sure your video is exactly the way you want, you can devise a script in the following way:
- Create a rough outline – Cover all the main topics you want in the video in this outline.
- Use simple words – The simpler the language, the easier to understand.
- Be original – Take inspiration from others, yet write a script that only you own.
- Have it proofread – By your friends or peers who understand your assignment.
Step 4 – Put the video together
The editing and conjoining part is where you can let your creativity flow.
This is the part where you start recording your video. If you haven’t recorded your voice-over so far as well, now is the time.
Whether you are using a regular editor or an online video editor, make sure it allows you to edit everything the way you want freely. Run over everything and put your video in the timeline of your video editor.
Edit and trim the parts you don’t need, adjust the volume as per the requirement, and create an exceptional production quality.
A high production quality always adds value to your video and makes it more understandable, trustworthy, and memorable for your viewers.
Step 5 – Distribute your video
After your video is finished, it’s time to put it to use and show it to the world.
In case you are showing it to your team, you can present every part of the video if needed.
In case you are hosting it through platforms such as Zoom or Google meet, you can even create a commentary style of video and present it.
On the other hand, if you want this video to be seen by people online, you can post it on platforms like YouTube and Vimeo.
You can even share this video on your company profiles for further reference of the people and your customers.
The fact that videos are the best ways to deliver a message or instruct your peers isn’t going to change any time soon.
Creating training videos is one of the best ways to instruct your team on a large scale and give them a point of reference for the future also.
While creating training videos is fairly easy, it still is a creative process where your tools, equipment, and resources play a very important role.